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Our Story


Photo credit: Liliana Zaharia Photography 

Deliciously Guilt Free brownies started with us adopting a sugar free and low carb lifestyle but struggling to find sugar free baked goods with clean, natural ingredients. Every low carb snack we found was filled with fake ingredients and chemicals, so we decided to experiment with baking our own. 

The story of why we make Deliciously Guilt Free brownies goes back to when I was pregnant with my first child and was diagnosed with pregnancy diabetes. I followed a strict low sugar and moderately low carb diet during the pregnancy and I was amazed at how much better I felt. After having the baby, I was told I had a 50:50 chance of being diagnosed with type 2 diabetes. This came as a complete shock to me. In hindsight, I shouldn't have been too surprised- I have always struggled to lose weight around my middle, and I have the strongest family history of type 2 diabetes imaginable. I started researching how I could prevent type 2 diabetes and I came across Dr Sarah Hallberg's TED talk. In it she described how she managed to reverse her patients' type 2 diabetes low carb diets. It was very moving to watch, and to realise I could take my health into my own hands. So, we committed to give up sugar forever, and to cut carbs- so that I would stay well for my young family. But it wasn't always easy. I couldn't find snacks to grab when I was busy- and I didn't have time to make everything from scratch. 

Photo credit: Ros Marvin Photography

We looked around and found very few low carb snacks in the UK- and the ones we did find were full of fake ingredients, extra protein, or looked like they belonged in a lab. So we decided to make it ourselves. Deliciously Guilt Free’s mission is to hand-make sweet treats, using all natural ingredients that are low in sugar, and low carb. Thank you for trying our brownies, and joining the low carb, low sugar revolution! 

Basma and Dan