Photo credit: Ros Marvin Photography
Deliciously Guilt Free brownies started with us adopting a sugar free and low carb lifestyle but struggling to find sugar free baked goods with clean, natural ingredients. Every low carb snack we found was filled with fake ingredients and chemicals, so we decided to experiment with baking our own.
The story of why we make Deliciously Guilt Free brownies goes back to when Basma was pregnant with our first child and was diagnosed with pregnancy diabetes. She followed a strict low sugar and moderately low carb diet during the pregnancy and I was amazed at how much better she felt. After having the baby, we were told she had a 50:50 chance of being diagnosed with type 2 diabetes. This came as a complete shock to. In hindsight, she shouldn't have been too surprised- "I have always struggled to lose weight around my middle, and I have the strongest family history of type 2 diabetes imaginable." She started researching how she could prevent type 2 diabetes and she came across Dr Sarah Hallberg's TED talk. In it Dr Hallberg described how she managed to reverse her patients' type 2 diabetes low carb diets. It was very moving to watch, and we both realised that we could take our health into our own hands. So, we committed to give up sugar forever, and to cut carbs- so that we would stay well for my young family. But it wasn't always easy. We couldn't find snacks to grab when we was busy- and we didn't have time to make everything from scratch.
Photo credit: Liliana Zaharia Photography
We looked around and found very few low carb snacks in the UK- and the ones we did find were full of fake ingredients, extra protein, or looked like they belonged in a lab. So we decided to make it ourselves. Deliciously Guilt Free’s mission is to hand-make sweet treats, using all natural ingredients that are low in sugar, and low carb. Thank you for trying our brownies, and joining the low carb, low sugar revolution!
How 2020 changed everything
In March 2020 we had a day where everything changed. Something strange was happening on the website and orders were flying in. Until this point we were happy to get only a handful of orders out a week. Dan baked by night and taught during the day plus stood in some political elections here and there. Basma would post out items on her way to the lab where she is completing her cancer research PhD. DGF never paid us a wage, we did it because we believe strongly in making a difference by giving people a healthy alternative to sugar and carbs.
However this day DGF felt like a very different company! We had a seriously growing customer base because one of our customers was singing our praises on a Keto Facebook group. This was exciting, this was also scary as I soon realised that there weren't enough hours in the day to use my hone oven and kitchen table for such a huge number of orders.
Basma and Dan